Kaleidoscopic
As children we have all enjoyed watching the shapes and colours formed with the slightest movement of a kaleidoscope. At Kalos, we try to embody what that signifies to us - multi-faceted and an ability to adapt to changes.
We've integrated multiple approaches into the business, including eco-consciousness, working with small businesses & the handicraft community, which help us in keeping us grounded to our core values and what we aim to achieve with our brand. While we try to keep up with ever-changing trends, we try to recreate them with eco-friendly materials or create products with similar design aesthetic by adopting sustainable practices to bring you the best quality products.
Affordable
Affordability is very subjective. While there can be some consensus on what would be affordable, these figures would differ depending on the product category.
Keeping this in mind, we at Kalos aim to provide a wide range of product offerings across various budget ranges so that there is something for everyone. Additionally, when we work at the grassroot levels, recycle / upcycle products, or use alternative mediums, we have the opportunity to provide better prices for our customers.
Local
Over the last few years, we've all heard the term "Shop Local" - a call to consumers to shop locally & Made in India products. But why is it important to do so?
When you shop local, you indirectly support small businesses, women owned enterprises, local artisans etc. This would in turn help in reviving our heritage art forms, which have suffered massively with cheaper alternatives, as well as a shift to a more global aesthetic. By shopping locally, you get to play a hand in providing them opportunities to grow.
At Kalos, majority of our raw materials and auxiliary products are sourced locally and Made in India brands.
Opportunity
A topic very close to our hearts is giving back to the society that has given us so much. Right from the inception of the idea of Kalos, we wanted our business to incorporate the idea of working with, empowering & strengthening the communities we came from by giving opportunities for them to upskill themselves, provide an additional source of income and better their chances of earning a livelihood.
We've identified two ways we can achieve what we set out to do - working with Women Welfare communities as we scale up to take care of our hiring needs, and working with our country's rich community of local artisans to provide them a platform to showcase their work and bring awareness to the handicraft industries.
Sustainable
Sustainability as a concept is ambiguous, and terms like "100% Sustainable" are used to market products. There is popular quote, "A sustainable business is one that does not exist", implying that every business activity has an impact on the environment.
That being said, how can we claim to be sustainable? At Kalos, we use a multi-faceted approach to sustainability - Upcycling & Repurposing products, repurposing packaging materials, partnering with vendors who have similar approaches to business, minimal dependency on plastics are some of the methods we have incorporated. Additionally, our focus area, the Indian handicraft industry predominantly is sustainable in its approach, mainly using naturally available raw materials. Our end goal is to adopt sustainable processes to offset any big or small negative impacts our business might have on the environment.
